The Purpose.
Walmart was in need of concepts for it's Christmas, and Back To College lines for the 2018 year. While at Publicis, the goal was to conceptualize type lockups that were in the Walmart realm. Although these designs didn't make the cut, they were the root of the designs that did.
Stitch Icon Set.
Design.
Walmart has a thorough brand guideline that everyone adheres to. Bogle is a typeface that was designed specifically for Walmart. Its logo is designed based on the font Myriad Pro.
Type.
Headlines - Bogle Black
5678
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789
!?@#$%^&*()_+/{}<>:;"',.~`|-\
​
Color.
#0071ce
#78b9e7
#ffb81c
I wanted to evolve Walmart's brand by pushing it into new directions. Through styles, techniques, and outside the box thinking, I was able to conceptualize ideas that were new for Walmart. For Bringing Home Christmas I used an ugly sweater look & feel for a variety of type lockups, icons, and treatments for in-store signage.
The goal of the Back to College type lockups was the first phase of the campaign. The second was for an artist to complete a mural that was inspired by the lockup.
